Before the dawn of the information super highway, brick-and-mortar travel agencies were the key to booking travel arrangements and finding deals on airfare. These agencies helped travelers plan trips and book flights, hotel and car rental reservations, and other travel necessities. But as the Internet started to dominate all areas of commerce, travelers began to turn to online travel agencies instead of the brick-and-mortars. These “virtual” agencies offered all the travel planning options and discounts conventional travel agencies offered without requiring travelers to leave their home. No longer did travelers need to make appointments and meet face-to-face with a travel agent just to make travel arrangements. There was now a convenient online solution to booking travel arrangements and finding discounts on airfare.
Reality Check
Online travel agencies haven’t completely decimated the conventional brick-and-mortar shops. Traditional travel agencies still do a great deal of business with travelers and are one viable solution to booking travel arrangements. However, as busy as our lives can be, online travel agencies do offer a quick and convenient solution to finding airline tickets without taking you away from home, or even work – and the brick-and-mortar shops realize this. Some conventional agencies are also hitting the web and establishing travel websites to cater to those individuals looking to quickly search for and book flights. So even though online travel agencies haven’t completely decimated the conventional travel agency industry, they have established a viable and convenient alternative to booking vacations, business trips, and other travel plans.
» Read more: Benefits And Disadvantages Of Online Travel Agencies

